Integra, from IDentity Software, is a tool that enables organizations to become more customer focussed. It builds and maintains a real-time repository, indexed on customer name and address, which matches customer records from many disparate systems. IDentity Software was granted a US Patent (pending in Japan, Australia, China, Europe, Canada) for the Integra core technology which covers the method of indexing ambiguous, free format information.

Integra is a software solution which creates for each unique customer, one real time view of the customer’s entire relationship with the organisation:

• Across all chosen Products and Services
• Updated as identifiers change
• Without any changes to the existing application and databases
• Without requiring a unique customer number

Integra provides the best opportunity to bring forward the deployment of the Single Customer View by years and as a result greatly improving company profitability.

What is Integra?
 

• Integra is a middleware software solution for customer identifier management
• Allows the corporation to easily build a single view of each customer into existing & future applications
• Provides a non-invasive tool requiring no changes to existing applications or databases
• Knows all the accounts for every customer without requiring an unique customer number
• Operates as a background task in real time
• Traps all customer identifier transactions (eg name & address)
• Resolves ambiguities in customer identifier representation
• Can align customer identifier information in multiple databases
• Supports double-byte languages
• Provides customer identifier quality analysis reports

What about Integra’s technology?
 

• Integra maintains it’s own index to point to every record for a customer
• Attaches, in a non-invasive way, a software agent to each customer database
• Coded in Java to J2EE Standard
• Uses existing message delivery service to connect to different systems (eg IBM MQ Series, SeeBeyond, WebMethods)
• Platform independent

Technical Overview   For a more detailed technical overview of Integra, please click here.

What is Integra used for?
 

• Enterprises trying to implement a single view of customer
• Merging customer databases (eg after a merger or takeover)
• Organizations looking for a cost effective start to CRM and/or Business Intelligence
• Enterprises that already have CRM (eg Siebel, Peoplesoft) and want to link to additional customer information systems
• Systems where data cleansing has not been well used in the past
• Pre-existing CRM/BI projects that have not delivered expected returns

How can Integra add value to my enterprise?
 

• Efficiently and effectively creates a customer index which allows customer applications to access all information relating to each unique customer
• Lower cost and simpler than alternatives
• Improves customer service & marketing capability
• Enables iimprovedd data quality
• An enabler for CIS, CRM or BI applications
• Real time integration of customer information across many systems
• Reconciles ambiguities in Customer identification
• Can keep all systems customer information in sync
• No changes to existing
• Applications
• Data
• Processes
• Customer numbering schemes
• Can generate unique customer identifiers if required